Being a founder-doer and getting hands dirty


This morning on my walk to the workplace I listened to Liz di Alto’s Untame the wild soul woman podcast – which I recommend to listen to if you are a woman.

I immersed myself in a beautiful story of courage, womanhood, care, trueness, generosity, magic, playtime, handicraft and faith. 

The interviewee of the episode is Christina Platt, founder and doer at Bamboletta. “Doer” is a definition dear to me, in addition to “founder”. It is common misbelieve to consider the “founder” of a business as the one taking all the merits while doing little work on the field but conceiving the original idea.  



A founder-doer is a person who spends their resources, skills and hands to actually make the company products and to be in the front line with the customers.

They are people passionate of making more than talking. 




They are concrete, highly practical, efficient and humble. Founder-doers unfolded their passion little by little while being on the field. They put their own money, relationships and reputation at risk for a ‘something-bigger-project’ they had faith in.  

They kept distance from shiny offers of financial professionals who promised to triplicate their revenues in one year time by moving production off-shore.  

No global flow of economy can replace the sense of community we naturally look for.

As humans, we live and thrive in communities, we create ties, we create physical connections. We work. We live. We create meaning. We belong. 




The story of Christina made me think of the power of entrepreneurship as an agent of change. She tells about how she grew and matured as a person through the challenges of the business and how she created change in her community. She turned down bold investment offers to keep on doing what she was doing. 

““I love sewing and embroidering the eyes is my form of meditation. What could make me give it up”? ”

— Christina Platt

A successful business gives financial freedom, true. But this is not what I call success. 

Founder-doers experience success in the fine balance of their everyday life, in the abundance of supporting a community, and in the never-ending love for getting their hands dirty.  

What is your experience with business? Did you ever lead a project as a “doer” and actually put your soul and heart into it? 

(c) Bamboletta Dolls